Project Breakdown
Vessi is an apparel company that specializes in creating 100% waterproof clothing.
Combining lightweight, rugged and fully waterproof characteristics, while remaining fashionable, Vessi may well be the perfect travel shoe. Only one way to find out - by putting them to the test while traveling for 3 months across 3 countries and documenting the journey.
Together we created a collection of high quality photos, short-form videos, and 3 long format films sharing the experience.
that isn’t an ad.
An ad…
Embracing authenticity, we set out to create this exploration series based on the real experience of venturing out into the unknown, with Vessi taking us each step of the way.
Connect with your community.
By sharing stories of your products being used in real situations, people can envision themselves, and build trust with your brand.
“Outer Instinct showcased a remarkable ability to grasp our vision and translate it into captivating video and photo content that perfectly aligned with our brand story.”
Pauline McCordic, Vessi
PAID ADS
Top-of-Funnel Growth Content
Drive traffic, build awareness, and help turn viewers into customers – fast.
Cinematic Story-Driven
Mid-Funnel Nurturing Content
Purposefully basic content, often filmed on a phone, that connects with your audience from the perspective of someone who actually uses the product.
UGC
User•Generated•Content
Purposefully basic content, often filmed on a phone, that connects with your audience from the perspective of someone who actually uses the product.
“From seamless communication to a clear understanding of tasks, our collaboration with Outer Instinct was incredibly smooth.”
Pauline McCordic, Vessi