Royal Canadian makes the warmest waterproof winter boots that go a step beyond function to provide comfort and style made to stand up to real Canadian winters.
We spearheaded their 2025 seasonal ad campaign anchored around Black Friday which lead to sales skyrocketing and stock being sold out before Christmas, while building a waiting list of excited customers ready to order and get their hands on the next drop.
Project Breakdown
Paid ads?Lifestyle?
Organic? Product?
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“We were forecasting growth, but not triple! Black Friday - Cyber Monday 2025 was up 200% from last year, sales records are at an all time high, and the content you’ve been shipping has been a big driver of that!”
Gio White